Friday, December 13, 2013

Starbucks Coffee inside Train

 

 SBB railways debuts starbucks' first on-board concept store





Starbucks was born in Seattle and became the most famous coffee brand over the world.
Starbucks appeals not only its flavor, quality of coffee but also the comfort mood of the stores.


 
By the way, starbucks launch a special marketing!
It is collaboration with SBB which is train corporation in Switzerland.
Starbucks store go into a train. That is movable coffee shop for the first time!
So people can enjoying Starbucks during their train trip.


 
It looks like ordinary Starbucks we can easily see.


 
The purpose of the collaboration is for travelers' sweet pleasure with Starbucks coffee.
 
This plan was produced by Switzerland designer and Starbucks headquarter, and they intended not to damage Starbucks original mood.
 
 
 
People have a table number and can order in their table, getting help from employees.


 
Also, one more mobile Starbucks is going to enter Geneva airport's tram.
Collaboration with traffic corporation was common but, train is rare. So the successful collaboration which include quality, interior and service is appreciated.


 
 
vedio by Youtube
pictures by Starbucks
Contents from Naver

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